The LCF Logo and Branding Guidance

Please find some guidelines on using the LCF Logo, with the logos available to download.

Context

The Landfill Communities Fund (LCF) is a valuable source of financial support for many community projects throughout the United Kingdom.

To ensure the continued health of the scheme it is important that projects continue to come forward and apply for funding. It is therefore crucial that as many people as possible are aware of the LCF and the projects it can support. One means of doing this is to use the LCF logo on publicity/information material whenever a related project has received financial support from the LCF, or where information is written about the scheme. To achieve these aims we encourage the use of the LCF logo on all materials connected with the scheme, (e.g. information boards, publicity leaflets, websites etc).

You can also use the LCF strapline alongside the logo:
The Landfill Communities Fund; benefiting people and the environment.

ENTRUST guidance regarding publicity and promotion:

We encourage the use of the LCF logo on all materials connected with the scheme. Only reasonable and relevant promotional activities may be funded by LCF monies. If you are concerned about the compliance of a planned promotional activity please contact us to discuss.

LCF logo

The LCF logo should be used on all communications and websites where the LCF is mentioned. It should be positioned with clear space around it.

To reflect the different types of communications completed we have created four approved logos which can be used dependent on the type and style of communication.
The logo can be used on websites, social media, printed materials and it can also be used for publicity materials such as plaques and display boards.

Please do…

Refer to these standards regularly.
Consider how you are using the LCF logo. If you are placing it over an image, look for a less busy part of the image so the logo remains clear.
Contact us if you have any queries or would like any support.

Please note, it is best not to use JPEG images files on a coloured background.
JPEG logos always have a white background. Most of the time you’ll use it on white paper, so it doesn’t matter, but against a coloured background it looks poor. If you want to place a logo on a coloured background you should use a PNG file as it has a transparent background.

To re-size the logo use the corner grab handles on the bounding box rather than the ones in the middle of each side. This will keep the proportions correct. If you need to make the logo bigger you need to ensure you are using the correct logo file type to ensure that it does not become pixelated. The LCF logo should be of roughly equal size to the other logos where it is of equal importance, or roughly double the size if it is the primary logo amongst them.

Support and guidance

There are many different types of image and file types. Which type of image or file type you require will depend on the purpose for which you wish to use the image.
There are three types of file we can provide. JPEG and PNG files are available below, and Vector images for use in design software can be requested through our helpline, they are constructed differently and can be used without distorting the image. Logos and brand graphics should always be provided to designers in vector format.

If you have any questions, please do not hesitate to contact us.